I have over 37 years experience in the hairdressing world. Me and my Family moved over to Perth 9 years ago from England. I started my own hairdressing business from home in 2013. It was called Bernadette Yeo's Hair Design. I have been very blessed to have got through to the finals of The Best Homebased Business Awards as well as 2014 and 2015 The People's Choice Awards. I decided to change my business name to Pure At Heart Hair and Beauty about just over a year ago. I wanted to move into more natural hair colours and products. Many of my clients are sensitive to the normal hair dyes. One of my clients is allergic to sulfate she was thinking she may have to give up having her hair dyed as it was making her ill. That's when I found out about SO PURE from Keune. My client loves this range and it means she can cover up all those GREYS!