Top Brands. Best Prices. That is our vision and our promise. After ten years as Australia’s favourite online eyewear store, we decided to try something new and bring all that is best about shopping online to your friendly local store.
Online Prices. Offline Service. Welcome to the VisionDirect Optical Centre.
Situated in downtown Melbourne on Bourke Street, the VisionDirect Optical Centre is a space that offers the optometry services and expertise of traditional opticians with the unbeatable deals and unlimited choice of our online shop - so you are sure to find what you love.
Best Glasses & Sunglasses Deals in Melbourne CBD
Whatever your style or budget, we have the ideal all-inclusive frame and lens package to suit your needs. Need a quick and easy solution? Grab a pair of frames with single vision lenses for only $149. Fancy a second one? Go for it – you can get two for only $199! If you want to take your eye style game to the next level, we also have unbeatable offers on our designer collections ($299) and luxury collections ($399). All of these deals come with a free eye test, and we accept all health fund memberships.