Publift was founded in 2014 by a couple of brainy ex-Googler blokes who got an idea (as they do). Their vision was to be the first to give digital publishers (a.k.a. website or blog owners) access to hard-to-reach premium advertisers through technology and simplified, impartial guidance on programmatic advertising in an easy, ethical and unbiased way. They understood how important ad revenue is to a publishing business and could see publishers need help getting the most out of their ads.
Publift is the only Google Certified Publishing Partner based in AUNZ.