In 1994 Nick Vandecauter, former mechanic at the Lotto team, asked to produce oil for bikes. Morgan Oils responded to the request and made several types of oil. After extensive testing of these samples, they were fine-tuned and Morgan Oils started sponsoring the Belgian Lotto and French Casino team, without actually distributing products in the bike industry.
In the next stage, Morgan Oils developed a chain cleaner. By adding certain additives, the degreaser turned into blue. A lot of people talked about 'Morgan Blue', which became the new company name.