First Financial are a new name in financial Services, but we’re not new comers. Previously we were part of global firm Crowe Horwath, yet we deliberately chose to separate and become a smaller, boutique firm. This restructure enables the relationships we cultivate with our clients to be a purer form of engagement. This client-first approach underpins our whole reason for being. Our autonomy allows us to respond to industry changes faster, providing strategic led feedback to clients in a more direct way.