U J U, is homewares brand based in Perth. The brand's aesthetics are heavily influenced by the Zulu culture and our founder's South African background. U J U aims to merge traditional techniques with modern lines and tastes. The brand's line is designed in Australia with staples being homewares in soft furnishings and decorative bowls and also includes women's accessories. The brand's vision is to alleviate poverty and unemployment among the women in the communities it works with while providing ethically produced, unique, beautiful and affordable items to our public. Giving back is also high on the agenda for U J U, with 10% of our profits going towards social causes.