Dot Com Words is a Melbourne content marketing agency headed by Kate Merryweather, freelance website and SEO copywriter. With six years of experience working with startups, leading brands and SMEs, Kate delivers succinct, readable SEO optimised writing for her clients. Before becoming a freelance copywriter Kate spent fifteen years working in PR and corporate communications for leading agencies in Melbourne and London. Her PR clients included Bunnings Warehouse, Emirates, Officeworks, Telstra, Mission Australia, Melbourne Spring Fashion Week and many others. Kate is a member of The Clever Copywriting School and graduate of the Recipe for SEO Success Course.Dot Com Words produces content written with audiences in mind, using language that captures attention, connects with customers and hopefully persuades them to follow a call to action. People don’t read pages of copy—they quickly scroll. So, by using plain English, short sentences, visual cues and plenty of subheadings, the text becomes more readable and impactful. The key is to produce copy that is appealing to both human readers and also optimised to appear in Google searches.