Company description
Maybe something for a blog page but I also included a musing…
R&D is the simultaneously the most frustrating and rewarding aspect of your business.
Investing in external diversification of services provides a risky endeavour.
On the one hand you embark upon a perilous journey into the unknown,
Perhaps you’ve bitten off more than you can chew, maybe you have invested finance into an ultimately fruitless endeavour,
Maybe the step forward is the step that will lead you to ruin.
Ultimately the purpose of your objective is almost religious in nature. You sacrifice a deeply valued part of your universe (finance, time, perceived social image)In the hopes that you’ll be rewarded.
Like a form of covenant, what you gain is sacred.
Maybe you’re an electrician and you decide to focus on down lights because it’s more profitable.
Or a counsellor who promotes couples counselling as a specialisation.
Ultimately you research and develop an aspect of your business to move forward and improve your business.
Even though failure stares at you balefully like a great hound behind an iron fence, success is ahead with an outstretched arm. Focus on what you want to achieve and trust in your own resilience. Research and develop your business.
